About Us
Reimagine Resources is a values-driven, end-to-end fitness service solution motivated to make the world a better place through physical health. We serve businesses and organizations with integrity, excellence, and hard work, creating the perfect commercial fitness space from facility planning to continuous white-glove service, so you can focus on
what you do best. Let's Reimagine Your Fitness Resources.
Our Story
2020: The "Side Hustle"
In March 2020, at the beginning of the pandemic, everyone, including myself, was kicked out of our normal workout routine and forced to find creative ways to maintain our health at home.
With just one treadmill, $500, and my parents' garage, I started selling pre-owned home gym fitness equipment. I was having fun simply filling a need, never with the intention of making this a business because who’d want to sell used equipment for the rest of their lives? It definitely didn’t feel cool and sexy like tech, but I couldn’t deny the fact that in-person sales were booming all over the region, and I was shipping equipment across the country.
I quickly became the #1 private seller of home fitness equipment in St. Louis.
The garage
2021: It's Official
Then one day in 2021, I received a cease & desist letter from my parents' HOA. However, not one to be held back by the status quo, I was only propelled forward. Despite my hesitancy and resistance to making this into a "business," I redirected my energy into officializing my start-up business and giving it the name, Reimagine Resources.
Our first team meetings at the local library.
2022: Learning & Iterating
Finally, in 2022 we found a place of our own and began our first "official" year as a business to market. Having little prior experience in the fitness industry we began with our customers first, researching the industry, interviewing business leaders in the space, and watching the market.
Ribbon Cutting with the Fenton Chamber of Commerce
2023 RR Squad (partial)
2023: Finding Our Identity
We then shifted our focus beyond pre-owned home exercise equipment to specializing in commercial pre-owned and new commercial gym equipment. In addition, we provided end-to-end fitness service solutions for high-end residential gyms and commercial gyms. We established ourselves in the local market and increased brand awareness. I continued to research the industry, the customers, the manufacturing process, and growth opportunities, traveling throughout the Midwest and East Coast to interview gym owners, manufacturers, and leaders in the fitness equipment industry as full time.
2024: Restructuring & Growth
2024, brought new and exciting changes. We discontinued our home and commercial pre-owned equipment to focus on commercial end-to-end service. Grew our portfolio of product offerings in gym equipment and facility resources and increased our service provider partnerships with some of the top brands in the industry. Increased our installation and service area nationally and added new Squad members to our company. Our focus is safer, better, and faster.
Summer Bash Squad Event with summer interns
